Innovation means challenging big business to think and act differently. Rather than hide behind advertising, to come up with products and services that are worth marketing in the first place. John Willshire from smithery.co says it the best possible way - MAKE THINGS PEOPLE WANT.
How do I do this? By being co-founder of Innovation Social - an affiliation of Innovation Directors and Strategists who care about Innovation from across London. We're the little sister to our big brother Creative Social founded by Daniele and Mark.
Innovation Social holds regular informal events where we listen, learn and plot and plan all with the aim of making the advertising industry more honest, transparent and to put it brutally - useful. We also hold an annual formal symposium called Innovation Stories with the next Symposium being on March 28th 2017.
December 2016 christmas curry @ Tayyabs
December 2015 christmas curry @ City Spice
September 2015 meet-up @ Livity
Innovation Stories 2015 @ DigitasLBi
May 2015 meet-up @ Microsoft Ventures
February 2015 meet-up @ BBH Labs
March 2014 meet-up @ Ravensbourne
October 2013 meet-up @ Poke London
September 2013 meet-up on Collaborative Consumption
July 2013 meet-up @ Mother at the Trampery
June 2013 meet-up @ The Future Laboratory
December 2012 meet-up @ YouTube Studios