It's almost a year since we launched The Great British Diversity Experiment - a social experiment which ethnographically studied 140 people and proved that diversity leads to better Creative Solutions. As it's a New Year, and one should reflect on successes at times like this, this post tells the story of the experiment through the wonderful coverage we received. And to ensure you get the headlines first - it's in reverse order.
The top five findings: 26th May 2016
Feeling lazy? Then this piece from Campaign highlights the five things you should do NOW to drive diversity and better creative solutions in your business.
The report launches: 26th May 2016
The findings proved that diversity leads to better creative solutions as it removes cultural consensus, creates a meritocracy of ideas and brings in different influences and perspectives. The Drum highlights some key headlines.
The winners announced: 26th February 2016
A team of 10 truly diverse individuals delivered the most compelling solution to the Tesco brief and went to SXSW to continue their quest for excellence.
The judges line-up announced: 16th February 2016
A stellar line-up that included Cindy Gallop and Jonathan Mildenhall judged the entries to the experiment.
A POV on diversity: 28th January 2016
Diversity is a problem in our industry across the board: gender, ethnicity, ability. What can we do to make a difference? Ensure no-one has to tick the 'other' box.
The Experiment is live: 11th January 2016
Undertaking an experiment is no simple matter. Flamingo and Tapestry came on board as research partners. Tesco came on board as the briefing partner. And 40 senior people from across the industry came on board as mentors. The stage was set for the briefing as detailed by The Drum. At the briefing held at Google HQ 160 people kicked off the experiment.
The Experiment launches: 2nd October 2015
Co-founded by Alex Goat, Daniele Fiandaca, Laura Jordan-Bambach, Jonathan Akwue and myself we wanted to actively prove the benefits of diversity within the creative community. This piece by the Drum makes it all clear why.