Every year I do a round up of the best UK talk submissions to SXSWi. This year, as there are so many submissions, I’m going to focus on those talks submitted by the Innovation Socials. As after all the Socials are the cream of the UK industry!
Why do I do this? Last year the number of UK talks was super disappointing, so lets all work together to get UK talks votes. To vote you will need to be registered for PanelPicker – if you have not done so yet register here.
Without further ado - here are the Innovation Social submissions…
The Diversity Collective: The Great British Diversity Experiment
Normally I pop my talk last – out of British politeness. But this year I am so super proud and excited about our talk that I have decided to put it first. The Great British Diversity Experiment attempts to prove that diversity leads to better work and experiences – leading to a better world.
It’s being run by a collective of five people - Daniele Fiandaca, Jonathan Akwue, Alex Goat, Laura Jordan-Bambach and me – all people who are actively involved in promoting diversity in the industry. And will mean recruiting 30 highly diverse teams and getting them to solve some meaty social problems. Yikes! We’re going to be busy.
Diane Perlman from Microsoft Ventures: Can Tech solve the problems of Tech?
Diane is being joined by the folks from TMW and Charlotte from Marketing Magazine to discuss whether the damage caused by tech can be solved by tech? With 12% of people admitting to answering the phone during sex technology is damaging intimate time. So is the solution to this an app to restore it? Topical and a much needed discussion.
Alex Goat from Livity: Teaching kids how to watch porn
This talk resonates with me personally being a mum of girls. As the intro. so brilliantly puts it – we don’t tell children not to cross roads, just teach them how to do it safely. Porn won’t go away and we can’t stop young people watching it – instead we need to teach them how navigate this complex world. A serious subject and an example of a talk for good.
Gemma Milne from Ogilvy: Making science sexy, the missing formula
Gemma is a science buff and is immensely proud of what science has done to change the world. However, she is also dismayed but the lack of awareness and coverage science gets – with too few stories picked up. So after interviewing many people and lots of research she has come up with formula for how to sex up science.
To find out more watch her film on the home page of her submission where she is being interviewed by the lovely Leo.
Laura Jordan-Bambach from Mr President: Omnichannel is Dead - Retail Futures
Taking the brave leap of running a workshop, Laura will be joined by Meredith Smith from GDR Creative Consulting (in the pic) and Grace Soby from Unilever to talk about how to create connected retail spaces. Just watching Meredith’s intro. film on Panel Picker is inspiration enough - this workshop is going to be like a leap into the future.
Jon Burkhart: The Ballsy Brit's Guide To Better Brand Trolling
Jon is probably the only person who has spoken at SXSW consistently for 4 years and in recognition of this is a SXSW representative for the UK. Well done Jon! Anyone who has seen Jon in action will know this workshop will be entertaining, informative and just a bit bat shit mental. A must go to for anyone working in content – which is us all right?!
Tom Ollerton from We Are Social: Sex, social and the future of love
Everyone on Social is sex obsessed right? Wrong. This talk debunks the many myths that sex sells as Tom hooks up with Hannah Witton a Vlogger who specialises in sexuality and has recently published a report on sex and social. But this talk will take many twists and turns as Hannah and Tom will delve into internet enabled sex including exploring the latest connected sex toys. One to watch and then surprise your wife/husband when you get home..."look what I got at the airport honey".
Dan Machan from HeyHuman: Brains, Brands and The War on Attention
Anyone whose anyone will know that Dan’s neuroscience talk from SXSW last year has been an immense success leading to a live experiment in Cannes and an international tour! This talk continues the story and raises the fundamental issue that the exponential explosion in digital looks like it is causing a decrease in the size of the brain...yikes!
This year his colleague in arms Felix has also submitted a talk – though this breaks my one talk per agency rule – Felix did put up with having balls chucked at him at Innovation Stories so do check out Felix’s talk on Biometrics and Emotion here.
David Caygill from Iris: IoT Vs Me, Battle of Connectivity and Humanity
It’s time for a serious tech talk in this list – so step up David! The opening sentence of this submission is fantastic – why do smarter devices keep on getting dumber interfaces? David will give tips and advice on how to design interfaces for the next generation of IoT.
Rachel Pashley from JWT: Women byte back – tech and disempowerment
JWT are new to submitting talks to SXSW so lets support the new kids on the block, especially as this talk brought a tear to the eye. Technology is political – when a woman crosses the border in Saudi Arabia a text message is sent to her male guardian. This talk will be a discussion between Haifaa al Mansour, a Saudi Arabian film director and Chhavi Rajawat, the youngest and first female mayor in India, on how technology can support female empowerment. Another talk for good.
Will Harvey from VCCP: The Great British Pub Quiz
SXSW is a lot of things – but it is rarely funny. Step in Will from VCCP and we have an analysis of the trends from SXSW in the style of a British Pub Quiz. The intro. video features a clip of Peggy from Eastenders…what is not to like?
That's it! Now what are you waiting for? Get voting, tweeting, sharing and lets get the UK represented at the biggest technology and innovation conference of the year.
If you have any more talks you would like to be included in this piece - do let me know. Of course, you need to be a member of Innovation Social first...